Successful Clients
Thomas Leonard,
Sun City Center, FL
http://www.coachville.com
Need:
Enrich and support the personal coaching industry.
Solution:
Thomas continually
came up with ideas to support the coaching industry. We worked closely
with Thomas and his staff to understand how each new program he was workng
on integrated with others.
Thomas' story
Thomas was a leading voice in the world of business
and personal coaching. He had vision, ideas and drive.
Thomas saw the world as one in which people can do
business to the mutual and personal benefit of everyone involved.
He made his business helping coaches coach. If you aspired to
be a business or personal coach, Thomas provided Internet-based services
that would help you start and maintain that career. He coached for years before he started
training coaches. As a result, he understood what coaches need and want.
Thomas saw each service he developed as serving dual roles. The first role
was that of the service itself. The second role was that of a marketing tool.
It is a winning strategy. While each service has a burden of profitablility,
it also contributes to the bottom line by being a long term marketing
resource.
By carefully crafting services that fulfilled his customers' needs and
simulataneously marketing his own services, Thomas thrived in a poor
economic climate. He had a budget to develop services that are worthwhile for
his customers and had realistic expectations about the return on investment
from the development. Some projects exceed expected ROI; in turn, those projects
receive more business analysis and development energy.
Services
Here is a partial list of software services that Cicada has developed
and integrated into Thomas' world:
- Extensive class registration system
- Extensive affiliate program
- E-commerce systems
- Broadcast mailing system
- RealAudio(TM) recording system
- Coach referral service
- Telephone-bridge rental system
- much much more
Thomas' strengths were his entrepreneureal instincts (enabling
him to assume risk to reap reward), knowledge of his market, drive
to succeed, creative nature, and general ability to manage
his business.
These strengths make a winning combination, almost a roadmap for others.
Thomas identified Cicada as a key partner over 10 years ago. We worked together closeley
until his untimely passing in 2003.
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