Successful Clients
Karaoke.com,
Baltimore, MD
http://www.karaoke.com
Need:
Modernization to capitalize on Internet-based commerce
Solution:
Fully-integrated, e-Business system merging online, phone
and retail sales and moving Karaoke.com to the top of the retail
Karaoke market
Their story
Karaoke.com makes their business selling Karaoke machines and music.
With decidedly forward thinking management the company grabbed the "Karaoke.com" domain
in the early days of the world wide web.
However in 1997 Karaoke.com relied on an outdated inventory /
point-of-sale system, which lacked the flexibility to accommodate modern
business needs. For instance, web sales had to be manually reentered as
faux-phone orders.
We integrated all sales inventory and vendor related functions into a
unified system. Web orders have now tripled or quadrupled as a
percentage of overall sales, from 15% to greater than 60%. Overall sales also
increased 400% over the course of only three years. During the same time
frame, Internet sales increased an incredible 1000-1500%.
ROI
The return on investment realized by Karaoke.com is incredible. The
company, under forward thinking leadership, has continuously invested in
technology to exploit the benefits of Internet-based commerce.
Cicada has created or rebuilt all business logic currently in use by
Karaoke.com -- except for software associated with accounts receivable.
When an Internet surfer orders music from Karaoke.com they do so on
our e-Commerce system. When a phone order is called in, the order is
placed using a system we tailored to our customers specifications.
Likewise, dovetailing with Karaoke.com's insight's we integrated
customized modules for customer service, inventory management, website
management, opt-in email specials, discount groups, sales tracking, credit
card processing and much, much more.
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Karaoke.com
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